Online Marketing

If you're trying to drive customers to your web site, or keep them coming back, Pliner Solutions can help you with your Internet marketing needs, from website promotion to customer relationship management (CRM).

Campaign Planning and Management

Pliner Solutions can help you plan and manage all aspects of your Internet marketing efforts. We can implement solutions that will allow you to launch banner-ad and permission-based e-mail campaigns, track campaign impact and measure return on investment (ROI), and fine tune your marketing strategy.

Search Engine Optimization

Just having a web site isn't enough to drive people to your business − you need to make sure that people can find it.

Pliner Solutions can help your site get the exposure it deserves, by optimizing keywords and content for the web's most popular search engines, including Google, Excite, and Lycos, to bring your site to the top of searches for terms relevant to your business.

E-mail Marketing

We can assist in every aspect of a e-mail newsletter campaign, from start to finish. Your mail list can be hosted on our servers, where bounces, duplicates, and unsubscribe requests will be automatically maintained.

Messages can be formatted for multi-part delivery in plain text and HTML, and may be personalized, or include dynamic content. Pliner Solutions can also help you track your e-mail campaigns with comprehensive reporting and analysis of click-throughs and impressions.

Assisted Response System (ARS)

The Assisted Response System (ARS) is a robust customer relationship management (CRM) system designed to help you quickly respond to incoming e-mail. ARS assists the operator in selecting the proper response for each e-mail, from a user-defined library of pre-configured responses.

Once messages are matched with responses, you simply decide whether to send the response as-is, or if necessary, you can customize the response.

ARS will automatically detect if someone has sent you e-mail before, and show you the messages that someone has sent, so you can accurately take care of correspondences, not just individual e-mails. This also makes it easy for multiple operators to process e-mail, as they can scan the entire conversation with the customer.